By Natanya Rutstein
The adoption of Voice-of-Employee (VoE) programmes are rapidly gaining momentum in organisations across the globe and are being recognised by executives as an essential component of an organisations engagement and Human Capital Management strategy.
Voice-of-the-Customer (VoC) programmes have long been employed as a strategic tool for organisations to listen to what their customers are saying thereby allowing them to action these valuable insights and continuously enhance the customer experience.
Surely, knowing what your employees want is just as important as knowing what your customers want?Studies clearly show that happy employees translate directly into more loyal, satisfied customers and increases revenue.
According to a Gallup research study (http://news.gallup.com/businessjournal/163130/employee-engagement-drives-growth.aspx), companies with highly engaged employees have nearly four times the growth rate compared to organisations with low engagement scores.
What are they?
VoE Programmes are comprised of various tools and software applications which are used to tap into the thoughts, feelings and desires of your employees. The traditional annual employee engagement survey used to measure employee engagement is no longer sufficient to track and respond to employee perceptions in real time. A continuous conversation is needed between employer and employee to build the relationship of trust and engender loyalty and commitment.
By setting up touchpoint or employee insight surveys at each stage of the employee life cycle to actively listen to what your employees are saying, you can ensure that you are armed with the valuable employee feedback and insights needed to improve the overall employee experience and re-engage with your employees. The data gathered can be used to improve internal processes and programmes as well as products and services.
According to a recent study conducted by the IBM Smarter Workforce Institute ( https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=WH&infotype=SA&htmlfid=LOW14335USEN) :
Employees who feel their ideas and suggestions matter are more than twice as likely to report a positive employee experience than those who don’t.
A more positive work experience may help organizations retain their talent. Analysis shows employees with less positive experiences are more than twice as likely to say they want to leave compared to those with much more positive experiences
With the race on to recruit and retain the brightest and most talented employee’s, can your organisation really afford not to listen to what your employees are saying?
The Talent Hub International, through its partnership with HappyOrNot, can assist you with tools to hear what your employees are saying.